Manisite Brand Gains Ground as iGaming Focuses on Retention Amid Shifting Market Landscape

29 September 2026

A new focus on retention is reshaping the iGaming market, and Manisite Brand is one of the operators best positioned to capitalise. The industry is reassessing key metrics like churn and player lifetime value in 2026, with major brands pivoting to a retention-first strategy.

The U.S. gaming regulator, the Nevada Gaming Commission, reported 64% retention in March 2026, and global retention hit 73% following an industry recovery.

Solidstake's May 2026 report shows a steep decline in iGaming's player acquisition focus in 2026, with $3.2 billion allocated to retention, $1.8 billion to acquisition and $500 million jointly. Meanwhile 56% of surveyed companies see AI-driven personalization as a strategic priority.

But for Manisite, retention is far from just another metric. Starting from the earliest stages of developing its product ecosystem, the iGaming operator has built a platform tailored for long-term player engagement, minimal churn, and high lifetime value - and results in 2026 are paying off.

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Sustainable retention beats unsustainable acquisition and churn, every time. For evidence, look no further than recent UK Gambling Commission data. Between April and June 2025, Gross Gambling Yield (GGY) increased by just 2% year-on-year, to £1.49 billion. But one quarter later, GGY had decreased by 2% to £1.5 billion, while the total number of bets and spins reached a new peak of 27.4 billion.

The comparison to the strong Q1 2026 numbers is even more stark: in the first quarter, GGY rose by 7% year-on-year to £1.55 billion, with a 7% increase in total bets and spins.

Analysts say widening access to a shrinking player base explains the declining average yield, as operators struggle to sustain acquisition costs and engage churning cohorts. These challenges elevate the importance of quality over quantity - another sig...